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- Lattery is a conceptual re-imagining of the timeless classic game of "hot potato", integrated into the research platform.
- Basically, the object of this extended exercise is for a participant to be the very last participant to apply "lattery" to the numerically fixed countdown of the lattery fixed bonus.
- Unlike other campaigns available on this site, that is changed upon progression through the platform, impressions on the lattery main, are streamed solely, with no other adverts being streamed alongside.
- Campaigners are guaranteed one full hour of unaccompanied impression streaming and a minimum return of one million confirmed views of there advert.